Branded content is any marketing content that does not have a direct sales-related objective associated with it. Because it’s not designed to have a straight line relationship with sales goals, many marketers struggle to justify investing in it.

But branded content has an important place in the marketing mix, and this week, Human Factor Media founder Zack Slingsby explains why.

Human Factor Media specializes in a “branded entertainment” - a subset of branded content focused on video. In this interview, he covers:

• When it does - and does not - make sense to invest in branded entertainment

• How branded entertainment can help differentiate you from the competition

• What good branded entertainment looks like

• Why you should think about creating serialized content

• How to measure the success of branded entertainment

• The channels that you can use to distribute your content

• The brands that are doing branded entertainment really well right now

Check out the full episode to get Zack’s insights on all of this, and more.