What does it take to build a high performing marketing team?

Tim Parkin has built his career around answering that question. His approach centers around the thesis that people times process equals performance. What does that mean? Tim digs into it in this episode.

It starts with documenting what you’re doing as a team. From there, the next step is to evaluate the team and identify who needs training, coaching or support - and what kind of organizational change is required to support the processes that have been documented.

In this conversation, Tim gets into the details of his process, including what a well-documented process looks like, how to train your team to create processes, the tech stack he uses to support process creation, what a good meeting cadence and format looks like, and resources you can turn to to learn more about building high performing marketing teams.

Get the details on all of this, and more, in this week’s episode.