Sandy Donovan - otherwise known as “The Email Lady” - helps ecommerce brands get better customer acquisition and retention results with email. Her work generates an average 68X return on brands’ investments in popular email marketing platform Klaviyo, and she’s been able to increase revenue by 600%+ in under 60 days.

How does she do it?

On this episode, Sandy explains why it all starts with proper segmentation of your email list. Whether you’re an ecommerce marketer, or a B2B marketer, the same lessons apply. She breaks down the demographic and behavioral criteria any marketer can use to segment their list, along with strategies for activating and nurturing different segments, guidance on how often to email your contacts, how to craft a winning subject line, and more.