Lot’s of marketers talk about creativity, but most seem to think it’s a dark art.

Stratabeat CEO Tom Shapiro sees creativity as more of a science than an art, and in this week’s episode of The Inbound Success Podcast, he explains the process that he’s used to spark creativity and develop powerful marketing campaigns.

Tom’s approach includes the use of specific frameworks - including “the opposite” and “cross pollination” - to get people thinking differently. These are approaches that anyone can employ to inspire ideation.

Get the details on all of this, and more, in this week’s episode.