What does inbound marketing have to do with large public sector projects?

While it’s not the typical use case we think of when someone says the phrase “inbound marketing”, the same concepts that were developed to attract, convert and close B2B customers can be used to communicate with stakeholders and secure buy-in for complex public projects.

Jeff Risley and the team at Saxum call this “social permitting” and it involves four steps:

• Awareness

• Appeal

• Activation

• Advocacy

In this episode, Jeff describes what social permitting is, how it’s used, and the specific steps that Saxum goes through to help its clients with it as they work to build support for public sector projects.

Get the details on all of this, and more, in this week’s episode.