Strategic Blogging, Repurposing Blog Content, and Social Media Promotion. Learn why it's critical to measure everything. 

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Strategic Blogging is blogging with a purpose, for particular buyer personas. Remember, it's all about the buyer personas and the intersection your SMART goals (your visitors, leads, and customers).

Repurposing blogs to get more visibility when you don't have enough website authority. Different people have different content preferences (articles vs. slide decks vs. videos).

Social media promotion of blog content know your buyer personas and learn how to segment.