Deep canvassing stems from a simple idea; you can change minds through conversations. Canvassers use this method to engage voters in a conversation and get them to a mutual understanding by providing alternative perspectives.

It is a two-way conversation between canvassers and voters where voters are asked to share their personal experiences around the issue being discussed.

The strategy lays out

Share your experience and get the conversation startedListen to voters, get them thinking and sharingHighlight common humanity

We will talk about what it is, how to use it, when it goes well and when it doesn't.