How customer data should shape everything from your UVP and copy, through the way your team will speak to your customers?
A great chat with Helen Peatfield.

Here are some of the resources she mentioned:

Justin Blackman: https://prettyflycopy.com/

Joel Klettke's newsletter: https://businesscasualcopywriting.com/

5 Stages of Awareness (overview for people who can't get hold of Breakthrough Advertising by Eugene Schwartz): https://copyblogger.com/blog-selling/

Find Helen on:
https://app.growthmentor.com/helen-peatfield
https://www.linkedin.com/in/helenpeatfield/
https://www.theproductonboarders.com/