Apologies, denials, and online disasters. Molly is breaking down the Matt Rife and Colleen Ballinger PR crisis. 

This episode is all about perception management. As soon as the backlash starts, every subsequent step needs to be calculated. Often, this fine line between apology and denial can alter reputations and determine careers' trajectory in a blink. 

These three key takeaways:

1. Exploring the anatomy of an apology, and what happens when it's done wrong, using Colleen Ballinger as our case study. Molly discusses how her previous behavior led to a backlash, how she responded to it, and how effective (or not) her response was.
   
2. Looking at "Bro humor" with Matt Rife. Molly dissects how he handled the backlash towards a controversial joke he threw out there and the marketing tactics he's using to survive it.

3. Understanding the differences in their responses - from Ballinger's rebranding strategy to Rife's doubling down. Who’s approach will work in the long run? There are predictions to be made and lessons to be learned. 

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