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060: How to find time for marketing your books (5 tips)

060: How to find time for marketing your books (5 tips)

Released Tuesday, 19th May 2020
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060: How to find time for marketing your books (5 tips)

060: How to find time for marketing your books (5 tips)

060: How to find time for marketing your books (5 tips)

060: How to find time for marketing your books (5 tips)

Tuesday, 19th May 2020
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This episode of Indie Author Weekly features 5 practical tips for how you can find the time to market your books. 

After all, writing your books is one thing… but it’s not enough to just publish it. There’s a whole other side to being an indie author, and that is marketing. 

Frankly, this is something I’ve noticed come up again and again in my business journey. People often talk about the joy of the craft, but what they don’t tell you is that in the beginning especially, you have to put in a huge proportion of your time and energy into marketing, whether your business relies on services or physical products or digital products. 

But you love the craft of it, right? You don’t want to spend all your time marketing your books. You started writing books because you enjoy it. Marketing seems like a scary prospect, or maybe you even think of “selling” as a dirty word. 

It doesn’t need to be! In fact, last year, I went through a complete attitude adjustment around marketing in general for my business. Nowadays, I actually look at “marketing” as “just another form of content creation.” And that makes me happy! This simple act of reframing my approach to marketing has made it a much more enjoyable experience, and I’d also argue that I’ve gotten better at marketing as a result. 

Does it still take time? Yes, absolutely. But because I enjoy it now, it doesn’t exhaust me the same way it used to. And that is extremely powerful, because it means that I can do more effective marketing in less time, while still having the creative capacity and bandwidth leftover to do other things—such as writing books. 

If you’re curious to learn more about this entire concept and how to apply it to your own situation, then I recommend you check out my signature program, Productivity Powerhouse, which teaches you exactly how to do all of that. You can learn more at SaganMorrow.com/powerhouse. I’ll drop the link in the show notes.  

TUNE IN to this episode for 5 actionable ways you can find the time to market your books! 

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Indie Author Weekly

Indie Author Weekly shares your host, Sagan's, behind-the-scenes journey of writing and publishing books as a self-published authorpreneur. New episodes are released every Tuesday and feature diary-style personal stories of the indie author journey, experiences of what works—and what doesn’t—as an author, plus tips on everything from book marketing to outlining chapters to managing perfectionism to finding writing inspiration and more! You’ll learn practical tips and ideas for getting started with your own writer journey. This indie author podcast can be enjoyed by new and aspiring authors who want to learn more about self-publishing (plus tips and tools for writing and editing your own work), as well as curious bookworms who are interested in getting a peek behind the curtain of a writer’s life. RECOMMENDED STARTING POINT: "Ep 140: Welcome back to the podcast!" AND "Ep 50: What made me start writing the Polyamorous Passions series" AND "Ep 53: Top 5 episodes from the first year of podcasting on Indie Author Weekly (and why I started this podcast)". Indie Author Weekly is hosted by Sagan Morrow, a Kamloops-based writer with more than a decade of experience as a small business owner. Sagan started out as a blogger and freelance writer (and editor) around 2008. In 2016, she began teaching other freelancers how to improve productivity and time management through her online courses. She is an internationally board-certified Success & Life Coach who specializes in solopreneur coaching and anti-hustle productivity. Sagan writes the Polyamorous Passions romantic comedy series, and has published several business books in addition to her work as a romance novelist. She published her first work of fiction in 2018. The first 12 episodes of this podcast were originally published on a “secret” platform only for email subscribers, but you can tune into all of those original episodes right here. Access bonus materials to go along with the Indie Author Weekly podcast (including cheatsheets and spreadsheets relevant to the episode topics), plus full episode transcripts, sample chapters of her novels, and additional resources, at https://saganmorrow.com/secretpodcast. Starting with ep 140, you can also access these podcast episodes on YouTube at https://saganmorrow.com/youtube.Learn more about Sagan’s published works and upcoming novels at https://saganmorrow.com/books/. Connect with Sagan on Twitter & Instagram: @Saganlives

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