Key Points

Your audience expects to have access to you through social media.

Many large organizations are having difficulty adapting to the new paradigm.

Marketing and messaging used to be one-directional. Now, you have to be more transparent because your audience speaks publicly, too.

Allow yourself to be aware of how your audience reacts.

React to your audience and take their opinions and feedback into consideration.

Key OMG Point

Daniel has NEVER played Tetris on the Gameboy!

We’re going to fix this…upcoming…check in on Indie Intellect’s Youtube Channel.

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Image courtesy Abhisek Sarda via Flickr.