Check out Indie Intellect’s Youtube Channel for more info on these topics and more!

Key Points

• You have an important message to get across.  You need to know how to effectively communicate that to your audience.
• You can’t shortcut relationship.
  • You must have real, bidirectional communication.
  • Anytime you ask something from your audience, you take a “withdrawl” from the relationship account.
  • Anytime you give something to serve your audience, you make a “deposit” in the relationship account.
• You can’t shortcut engagement.
  • Asking superficial questions is obvious to the audience.
• “Preaching” requires you to have the respect of the audience already.
• “Engaging” builds trust as you communicate.
• “Engaging” is respectful of the audience’s need.

Check out Indie Intellect’s Youtube Channel for more info on these topics and more!

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Image courtesy Ryan Hyde via Flickr.