2010 Archive from the original Entrepreneurial ABCs. Episode 1. The episode featured author, Joe Pine, co-author of Authenticity: What Consumers Really Want and many other books. He is also the man that coined the concept of The Experience Economy from which we also discuss as the predecessor for this new (2010) consumer behavior.  In 2019, 20 years after its introduction; Pine and Gilmore updated Experience Economy and with it; interest in the concept continues to spread. As an extension of the Experience Economy, Authenticity remains equally interesting and relevant.  So, here it is...If you are interested in the accompanying transcript, it is available for free at https://www.indspark.com . Enjoy.