What does it take to build a great business? What sort of leadership do prosperous companies have? How do you stay inspired and stay focused as an entrepreneur? Would it be better to offer more products/services or stay focused on providing the product/service that you do best?  As an entrepreneur, these puzzling questions may flash through your mind from time to time.  Liz Giorgi, Founder and CEO of both Mighteor and Soona, has contemplated those very questions herself and shares her wisdom on this episode of Industry Alchemist.

But first, before you listen, let’s give you a little background about Liz’s companies.  Mighteor creates highly impactful custom video ads; conceivably containing a script, actors, animation, music, and set at a desired location. Mighteor blends the best of every detail together to create a very well-polished ad.  For a more casual, custom ad, requiring a swift turnaround that is also affordable, containing skilled photography within the studio or a less formal video production; Soona can get it done in 24 hours and the customer can direct the production from the comfort of their own office!

For more information about Mighteor and Soona, please visit mighteor.com and Soona.co.

Note: Industry Alchemist is working to comply with city mandates to help slow the spread of COVID-19. This episode was created on 4/2/20 with a Zoom call, rather than our usual in-person interviews using podcast equipment.  You may notice a difference in the quality of sound compared to other episodes.

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