Want to know the importance of technology and mental health in the fitness industry? In this episode Richard chats with the Chief Operating Officer of LIFT Brands Andy Peat. Andy was 17 when he started out in the industry, conveniently not having to tell anyone his age… he was a personal trainer, worked on cruise liners and then became a SNAP fitness franchisee and from this he became the CEO of SNAP fitness Australia at the age of 25. Now he is the COO of LIFT Brands and the creator of technology fitness and nutrition app ‘Nomergy’. Take a read or watch the full interview…
What are the fundamentals of growing in the fitness industry?
Andy’s quick progression in the industry was a credit to timing, luck and proven skills. He also emphasises the importance of putting yourself out there and know what people want to hear, from this he got the opportunity to learn and prove himself once he was in the role as CEO.
When Andy started as CEO he has no right to the job, he didn’t have a degree or much experience but he was great at selling franchises and selling gym memberships, but obviously running a $100 million business was next level! So he talked to the right people, educated himself and delivered results!
How do you deliver the results when you are still learning?
Did the need to educate yourself come because you had the job or did it come because you wanted to know it in the future?
It was a bit of both for Andy, but there was an urgent need to educate himself because he had the job. He didn’t tell anyone his age so people assumed he was older. The motivation came to learn ‘adult talk’ early so he could stand at the same level with the franchisees and give himself enough time to deliver results.
He knew he could get the results but he wanted to buy some time to be able to develop a stronger understanding and back himself on different things in the industry. The true test was dealing with adversity, since he was still young he could get stuck into fixing problems rather than delegating others to do them.
Looking into the future, saw the problems with sales, mental health and has created an app.
At the time Andy was CEO of SNAP fitness in Austr
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