On this week’s episode of Industry change, I sit down with influencer, former athlete and best-selling author, Steve Brossman. We talk all about positioning yourself as a personal trainer in order to find success in your market no matter how often the environment changes.

The concept of positioning might sound easy, but actually going through the process is where the difficulty comes. Just remember, you don’t have to be the best in the world, you just have to be the best in their world. If you have helped someone or a group of people, you have the right to share your knowledge and expertise to get it out there and help people and share your passion.

Richard and Steve also talk in more detail about their views on social media, the idea of being an expert, tricks on finding success while working with a partner, and a whole lot more takeaways. Listen to find out more!