Dana Mantilia has built an entire business around a micro niche. She has become a go-to social media expert for the cybersecurity industry. In this interview, she shares how she has successfully crafted her niche and messaging, in particular, on LinkedIn, and shares some very valuable tips that you can implement yourself. 

There is a saying in the digital industry "The money is in the niches." I believe in order to stand out and be heard, the money is in micro niches. 

Dana is a well-accomplished business owner and has a huge presence on LinkedIn. If you would like to get in touch with Dana, her details are below:

Website:  https://www.cyberdana.com/LinkedIn:  https://www.linkedin.com/in/dana-mantilia/