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Inertia: ad:tech 2012, San Francisco

Inertia: ad:tech 2012, San Francisco

Released Wednesday, 4th April 2012
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Inertia: ad:tech 2012, San Francisco

Inertia: ad:tech 2012, San Francisco

Inertia: ad:tech 2012, San Francisco

Inertia: ad:tech 2012, San Francisco

Wednesday, 4th April 2012
Good episode? Give it some love!
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Inertia: Two-steps-forward-one-step-back has been an apt description for much of professional web-based media. As Joe Casale, CEO of Casale Media says, “I’ve heard it said there’s four steps to putting an ad on TV and like 90 steps for doing the same thing in digital.” Casale points out it is an exaggeration but only to […]

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