Kim Westwood, Founder & Managing Director of Shopping Links, joins the Influence Pros Podcast to discuss finding the influencer that is the right fit for your brand, creating consistent messaging, and the perks of long-term collaborations.

Special thanks to our sponsors:

• Cision (http://cision.com/get-coverage)
• Convince & Convert (http://definitivedigest.com)
• TapInfluence (email [email protected])

In This Episode

• Why long-term relationships with influencers are so valuable
• How to keep up with an ever-changing marketing landscape
• Why it’s so important to find the right influencer for your brand
• How to integrate the proper disclosure into any campaign
• Why celebrity reach isn’t always the right choice over niche influencers

Resources

• In the News: Influencer Marketing and the FTC: 2016 Crackdown
• Kim Westwood on Twitter: @Shopping_Links
• www.ShoppingLinks.com
• Nasty Gal
• Marks & Spencer
• CPA
• Telstra Business Women's Awards

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