Email marketing has been around for decades but with so many other ways to promote your business online, is it still as important as it used to be? In this episode, we'll dive deep into the truth about email marketing, how effective this strategy can be and why an email list is probably the most valuable asset of any business. We'll compare the advantages this has over other digital marketing methods and I'll even share my simple but powerful secret technique to get over half of your recipients to respond.