In this episode of the Influencer Marketing Blueprint, your co-host Cody sits down with Preston Rutherford to discuss his 9-figure exit from apparel brand Chubbies. Preston co-founded popular men’s lifestyle brand Chubbies and shares his insights on measuring brand success, optimizing for contribution margin, and leveraging partnerships with influencers.They discuss the importance of brand building, the controversy surrounding it, and the integration of brand into direct response marketing.This conversation highlights the need for a holistic approach combining brand, influencer marketing, and profitability to drive long-term success.

00:00 Introduction02:18 Defining Brand07:53 The Controversy of Brand12:18 Including Brand in Direct Response26:21 Partnerships with Influencers32:54 Bringing Brand, Influencer, and Profitability Together35:48 Key Takeaways

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