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Influencer Marketing for DestinationsEpisodes
Episodes of Influencer Marketing for Destinations
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As a complement to our last episode, this episode of Influencer Marketing for Destinations is about mistakes that destination marketers make when working with influencers. To add some more context to this topic, Melea and Carri bring on Beth Ri
If you’re a destination marketer thinking of partnering with influencers, this episode of Influencer Marketing for Destinations is for you! Melea and Carri run through three mistakes destinations make when working with influencers and how they
Like with a lot of professions, there can be some misconceptions about working with influencers. On this episode of Influencer Marketing for Destinations, Melea and Carri debunk some of the most well-known myths about influencers like "influenc
On this episode of Influencer Marketing for Destinations, Wissali, also known as @brazilian.babe on Instagram, joins Melea and Carri to talk about how influencers and brands can find the perfect match. Learn more about what platforms different
On this episode of Influencer Marketing for Destinations, Melea and Carri address the question that plagues destinations across the world: how can we make money on YouTube? A special guest shares her experience on the platform and provides some
On this episode of Influencer Marketing for Destinations, Carri and Melea discuss how to monetize content on various social media platforms, from TikTok to Facebook and Instagram. Learn more about how you can make the most of monetizing your so
On this episode of Influencer Marketing for Destinations, former host Jess Darrington joins Melea and Carri to talk about how she makes money as an influencer. Learn about how different platforms handle compensation and how that can affect you
Welcome back to Influencer Marketing for Destinations and get ready to get the inside scoop on a hot topic. In this episode, Carri and Melea talk about the difference between influencers and creators and why a destination might want to choose o
On this episode of Influencer Marketing for Destinations, Jess and Jacqueline pass the torch to two new hosts for Season 2! Meet your new hosts, Melea Hames, social media manager of the Alabama Mountain Lakes Tourist Association, and Carri Ward
Cortney Remund J.D. brings his personal experience to the show as he talks with Jess and Jacqueline about legal advice regarding FTC Guidelines. We know this is a longer episode than normal, but don’t hesitate to tune in as he answers questions
According to the FTC (Federal Trade Commission), influencers are responsible for making disclosures, being familiar with the Endorsement Guides and complying with laws against deceptive ads. In this episode, Jacqueline and Jess break down the F
Following up after our previous episode where we talked about proving the worth of influencers, we’ve invited Bryan, associate director of brand marketing, at the Best Western in Phoenix and who is in charge of their influencer marketing progra
It’s our first episode in 2022 and we want to help you set goals and build successful partnerships. In this episode, Jess and Jacqueline will discuss the tricky topic of proving the worth of stakeholders. Whether you are a destination showcasin
This episode is a full roundup of big topics in 2021 and what Jacqueline and Jess, along with many reputable sources, are predicting for 2022. Don’t miss this episode as you start strategizing your plans for next year!Follow Influencer Market
As a way to thank all of the guests Jacqueline and Jess have had on the podcast, this episode looks at segments from past episodes and why they are so important to implement in future content and influencer marketing plans. This is not an episo
After researching and vetting hundreds of influencers, Jacqueline shares strong opinions in the form of real stories that provide do’s and don’ts of partnerships with destinations (and agencies). Jess and Jacqueline are excited to bring you thi
Privacy and Security is something Andrea values heavily. In this episode, Jacqueline and Jess talk with Andrea about stories that brought her safety measures to light. She shares her techniques to post safely and ensure privacy while still trav
With the movement toward being more transparent and authentic, Jess and Jacqueline broach the subject of privacy and security for travel and tourism influencers — or any influencers for that matter. This episode goes into what to share and what
Listen to Jess and Jacqueline talk with Miss Rover about the ethics and controversy behind geotagging — the concept of sharing geographic location for Instagram-worthy locations. We dig deep into why some do and don’t want this information shar
In this episode, Jess and Jacqueline start with the basics: what is geotagging? Learn how geotagging got started on Instagram and how organizations since have started releasing campaign messages like #Recreate Responsibly, Leave No Trace and Ja
When a destination is a government-related organization, contracts, whether written or not, are important to a partnership. Listen to Jess and Jacqueline talk to Gui Cunha from Do Orlando North in Florida about how they structure their influenc
Contracts protect both destination and influencer so it’s a vital part of the collaboration. Whether you’re a seasoned professional or just starting out, learn from Jacqueline and Jess what’s in a contract and what you can expect or find out wh
In this unique episode, listen to six influencers share their niche and how they got into that area of travel. Find inspiration in these wonderful partners and hear what Jess and Jacqueline take away from their brand success. Links to the in
It’s not enough to be a travel influencer with the growth of influencer marketing. Influencers need to identify their niches so destinations can partner with the best person for campaigns and both parties can have success. Jacqueline and Jess s
Tony Piersanti, marketing relationship manager for Tuacahn Amphitheatre, talks with Jess and Jacqueline about their growth with influencer marketing in the past couple of years. In 2021, Tuacahn started requesting and requiring media or influen
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