Dr Tavakoli is one of the Worlds busiest and best known breast surgeons. He has been performing plastic surgery procedures in Australia since the mid 2000’s, and he educates me on his journey from originally wanting to become a heart surgeon, into taking advantage of a shift in his industry and branching out to specialise in plastic surgery which in-turn lead to him carve out a premium brand as one of the World’s most elite breast surgeons.Dr Tav explains to me how when he started up his own practice how he himself had to become more adventurous and strategic in his marketing efforts, as customers transitioned from print into digital media and of course more recently, the rise of Facebook, Instagram and SnapChat.. Dr Tav is now known as an Industry leader and innovator in social, who has amassed a combined following of well over 600,000 fans and followers across his channels often reaching a weekly audience reach of over 3 million people globally.We talk about which social channels work best, to what failed in the early days and nearly turned him away from social media for good, through to the one significant move which gained him not only National notoriety but also significant international exposure with media outlets, across the Globe.From working with influencers  & educating patients, to creating Dr Tav TV, through to understanding the importance of patient selection and even providing advice to young surgeons coming through, this is a hugely insightful conversation which will give you a deeper understanding of the life of a busy surgeon who has also has a smart brain for marketing and a knack for creating brand recognition.