James Grugeon loves a beer.. So much so, that after his arrival to Australia from the UK, he decided to set up Australia’s first ever Social Enterprise Beer Company, appropriately named, the Good Beer Co. So what does a Socially responsible beer company do?
Well as you will find out, With every Good Beer drunk, at least 50% of the profits and a proportion of every keg and carton sold is shared with their charity partners, both here in Australia and back in the UK.
James walks me through this relatively new concept and explain the process of contract brewing, whilst talking at length about how he went about approaching local craft breweries and major liquor retailers as well working with charity-based corporations that we wanted to partner with, in order to turn his vision into a reality.
It hasn’t all gone down as smooth as a Friday knockoff beer however, James runs through the challenges he has overcome working against brewing Giants, deciding upon locations and the importance of being across digital marketing.James also educated me on the origins of his new beers that he has helped produce such as ‘love squared’ a beer dedicated reference to Australia’s vote for same sex marriage, the ‘Great Barrier Beer’ a beer where proceed go towards helping save QLD’s 7th Wonder of the World, and one topic very close to his heart, ‘The Great Get Together Pale Ale’ in honour of a dear friend and great cause in his homeland.
James has a great vision and his journey is still very much building. It is refreshing to hear that a beer company has been established with good intentions at heart for communities across the World, as well as also refreshing to know that as a Beer Drinker, you can have an ale or two and help save the environment or support a great cause.
Find out more at http://www.thegoodbeerco.com.au/