In this series Ian Shepherd interviews key players in the world of social media, influencer marketing and eCommerce to understand the dramatic impact they are having on the retail industry around the world.

In this episode Ian speaks with Heloise Finch, founder of Amazon consultants Sell Beyond. Amazon is such a pivotal sales channel, and if you're a product owner you really need to be actively managing your Amazon strategy, especially in a post COVID-19 world. We discuss a wide range of topics including why Amazon is so important in retail, how to get the most out of it, and their PPC platform.

You can learn more about Sell Beyond here and connect with Heloise on LinkedIn here.

Influencing Retail is a podcast series by Ian Shepherd, CEO and Founder of The Social Store. Please visit www.thesocialstore.co to find out more.