On this week's Influential Barbecue, I chat with Matt Rose, the personality behind Matt Out Back.

We both started out barbecue "influencing" journey, and it has been so fun to watch him flourish and grow with his account, as he is truly just himself. 

We chat about what it takes for a smaller account to gain credibility and build an audience, as well as what types of partnerships you might expect while trying to grow.

In this episode you'll learn:

• Why you shouldn't be an a**hole
• What it's like growing as a smaller account
• Why you should lean in to your personality with your content

LINKS
Matt Rose

Instagram: @matt.out.back

Barley & Sage

Resources for Food Blogging and Social Media: https://www.barleyandsage.com/category/resources/

Influential Barbecue

Follow @InfluentialBarbecue for regular podcast updates

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