The feminine hygiene market is expected to reach $50 billion by 2027. Yet right now, only 4% of healthcare research and development goes towards women's health.

Today we'll be talking about investing in the intersection of CPG and healthcare, specifically about femcare and women's health, an area that both of these industries have overlooked. 

Moreover, both of our guests are venture partners in the Republic venture partner program.

Kofi Ampadu is the founder and General Partner of SKU'd Ventures, a pre-seed CPG-focused investment fund. He is also a two-time founder and startup advisor, so he is well-versed in the pitfalls and rewards of starting new ventures.

Rashida Bobb is the owner and Managing Director of Bricks Health, a strategic advisory firm for startups and investors to disrupt the brick walls that limit innovation and collaboration in healthcare. She has previously worked in investment roles with Pfizer, Express Scripts, and Peppermint Ventures.

In this episode of Profit to the People, we'll discuss the innovations taking place in the femcare industry, how to get your start as a new investor, and tips on building your brand in a specific niche.

Key points discussed 

- Investing in femcare (00:00)

- Kofi's and Rashida's investment journey (01:53)

- How to research a niche market (10:05)

- The future of the femcare industry (13:26)

- How do you look for new opportunities? (25:00)

- Investing in a clear niche vs. being a generalist (30:15)

- Why join the Republic venture partner program? (36:07)

- What does it mean to you to bring profit back to the people? (41:22)

Additional resources

Learn more about SKU’d Ventures: https://www.skudventures.com/

Learn more about Bricks Health: https://www.brickshealth.com/

To keep in the loop for the latest developments in crowdfund investing, make sure to follow this podcast and listen in every week. Leave a rating and a review, and let's bring profit back to the people together.

Ready to start investing in your future? Then head over to www.republic.co and find a startup you're passionate about.

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