Everyone understands the basic formula of advertising: Advertisement + Visibility = Attraction. Seems easy enough, right? Not so fast. In today’s world of advertising, it’s not so much what you say but how, when, and to whom you say it. One of
In today’s world smartphones have made it easier than ever to check your email. At any point throughout the day, you probably receive at least five emails from businesses marketing to you. How many of you just delete the emails unless the subje
Your domain, or website address, is the face of your business online. It is how people find your business, contact your business and learn more about the services/products you offer. Most business owners would probably not know who actually own
Are you the type that thinks first impressions are overrated? Well, it may be time to change your opinion. Did you know? Recent studies have shown that human beings make a decision to trust someone within 100 milliseconds of seeing their face.
Did you get your hat? Check. What about your bag? Check. Tickets? Oh, no.A good checklist could be the difference between arriving at your flight on time or missing out on a relaxing vacation. Well, marketing is no different. That’s why we’ve o
What’s SEO? Does it matter? Well, yeah. Yeah, it does. We’ve written about it before. SEO stands for “search engine optimization.” In layman’s terms, SEO optimization is the means of improving your site’s visibility when people search for produ
Making good videos is hard. Out of the billions of marketing videos produced, only a fraction ever convey the right message. It doesn’t have to be that way. Careful planning will help you increase your chances of producing a great video.
We live in the age of “the brand.” Companies have brands. People have brands––you have a brand. From an initial handshake to an online presence, branding is as important today as ever before. But, how does someone get their brand from themselve
It is vital to successfully connect with your target audiences at the right location and time. With consumers spending so much time on the internet these days, the place for a business to take advantage of those connection opportunities is onli
In the world of video production, an important element is helping individuals to tell their stories on camera. Filmed interviews are used to convey information and experiences directly to the camera. This episode gives you five tips for interv
Recruitment marketing is way for organizations to locate, attract, engage, andeventually nurture inbound talent. Covid-19 has thrown the job market intoturmoil, but with a few helpful tips and trackable initiatives, companies will easilybe able
What makes a great video? Well, a great production right?! Yes, that’s a big part of it. However, lot’s of things go into making a video great. A great video usually starts with intentional pre-production or planning. Then, a clear and focused
As digital marketing strategies evolve a question that often comes up is whether or not email marketing is important. In short, the answer is yes. Why is email marketing important for a brand though? Email marketing provides a brand the opportu
As of October 2021, there were 4.55 billion active social media users across the world, which equates to 57.7% of the overall population. DatareportalGiven those astonishing numbers, it should not come as a surprise to you that both marketers a