In the Internet Age, more than ever before, customers are increasingly knowledgeable about products available on the market and thus prefer working with salespeople who offer solutions and insights rather than a product pitch. In fact, a survey of 1,500 Business to Business decision makers found that buyers are five times more likely to engage with a sales professional who provides new insights into their business.While there are several different sales methodologies, solution-based selling is one that works well for B2B sales, because the process is centered around a deep understanding of client needs and challenges. Solution-focused selling also supports a more efficient customer experience.In this episode, Lynne Magennis talks to Gill Barstow of Orbit Business Development about the ten traits of a solution selling organisation. Take a listen and see if your company meets all ten. If not, then perhaps give Gill a call.