In this episode, I’m really excited to welcome to the InnovaBuzz Podcast, Tamsen Webster, who is the creator of the Red Thread Method to craft a message that compels change or action. 

Tamsen is also a change strategist and acclaimed speaker. She’s been Executive Producer of the oldest and one of the largest locally organized TED talk events in the world, and an in-demand consultant on finding the ideas that move people to action.

This is another really insightful episode where Tamsen shared valuable information and tips on

• Getting really clear on who your message is for, what stage of her two step buying journey they are on and how to know when to move on to the sales stage
• How a clear understanding of how you see the world will help you differentiate yourself and help your message stand out
• The three key questions to ask yourself to discover your why and the three questions to ask to craft your message.

Neen James on episode 111  suggested we interview Tamsen.

Listen to the podcast to find out more.

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