n this episode, I’m really excited to have as my guest, Matt Johnson of Pursuing Results, which is a podcast PR agency. His team helps business coaches, consultants and creatives own their niche or break into new markets through new media strategy and training, producing regular podcasts that allow his customers to have authentic dialogues with influencers in their target market. Sounds familiar???? Yes, we play in the same sandbox, and that sandbox is plenty big enough for all!In our discussion, Matt and I talked about:

The triumvirate of authority, visibility, and relationships

The importance of micro-niching and focusing on relationships rather than "numbers"

Ways to get micro famous and why focusing on your ideal audience and clarifying your message is critical

Listen to the podcast to learn more.

https://innovabiz.co/mattjohnson (Show Notes and Blog)

https://innovabiz.com.au/innovabuzz/ (The Podcasts)