The buzz: “Change before you have to.” -J. WelchB2B sales experts, managers and pundits typically credit their organization's success to individual sellers' skill sets. Not anymore! According to RAIN Group’s 2012 study of top-performing sellers, an innovation-based sales strategy is what helps increase win rates, drive long-term customer loyalty, build collaborative buyer-seller relationships. Does your company know this? The experts speak.Ago Cluytens, RAIN Group: “I know of no more encouraging fact than the unquestionable ability of man to elevate his life by conscious endeavor” -Thoreau. Tony Hughes, Author: “Information causes people to think but emotion causes them to act” -Z. Ziglar. Cian Mcloughlin, Trinity Perspectives: “70 percent of buying decisions are based on how customers feel they are being treated” -S. Sinek. Shawn Robertson, SAP: “You can't win in the NCAA without great athletes, but you can lose with them” -L. Holtz. Join us for B2B Sales Winners: Role of Innovation.