Honesty is more than a character trait; it’s a muscle that has to be built to stay strong; honesty can be learned. Truth, justice, and purpose are “three sides of the same coin” together they mean honesty- to have one, you need all three; honesty means you have to say the right thing, do the right thing, and say and do the right thing for the right reason; even when it’s hard. Based on a 15-year longitudinal study of more than 3200 leaders – we can now prove under what conditions people will tell the truth, behave fairly, and serve a greater good, and under what conditions they will lie, cheat and serve their own interests. Ron Carrucci joins the show to discuss his book, To Be Honest. It is a book about heroes – the leaders and thinkers we should all want to emulate. Honest organizations out-perform, out-compete, and out-attract top talent by substantial multipliers.