In this episode WEtech Alliance's Director of Ventures Services, Adam Castle, and Digital Marketing & Social Media Coordinator, Emilie Robak, talk with Veda Sadhak, CEO and Co-Founder of Ronyn Wallets, about his entrepreneurial journey during "

Episode 13 | ScalingUP with REEL Outline

Nov 18th, 2022 19m 51s

In this final episode from our ScalingUP series, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye and joins Adam Castle to talk with Vesna Spadafora of REEL Outline, a Windsor tech startup buildin

Episode 12 | ScalingUP with A20

Nov 11th, 2022 21m 8s

In this episode, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye to talk with Sarah Roddy and Ted Williamson of A20, a new ecosystem to help accounting firms connect with their clients and reduce

Episode 11 | ScalingUP with Optimotive

Nov 4th, 2022 18m 11s

In this episode WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye to talk with Scott Fairley, Founder & CEO of Optimotive Technologies, a Windsor-based startup focused on the enablement of automati

Episode 10 | ScalingUP with Climate Neutral

Oct 28th, 2022 18m 17s

In this episode, the Adams talk to Kyle Bassett, founder of Climate Neutral, a Canadian cleantech company creating innovative digital tools to accelerate climate action, and one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerato

Episode 9 | ScalingUP with GaiaDigits

Oct 19th, 2022 19m 1s

In this episode, the Adams talk to Cheng Ye, CEO & Founder of GaiaDigits, one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex.Check out links

Episode 8 | Talk Less to Sell More with Hubspot’s Jose Martins

Jun 24th, 2022 53m 24s

In this episode, the Adams talk selling with engineer, coach, mentor and self-proclaimed introvert entrepreneur, Jose Martins. Learn how Jose was able to get out of his comfort zone to learn sales and marketing, while turning some of his attr

Episode 7 | The Entrepreneurial Journey with Ben Puzzuoli

Jun 1st, 2022 47m 42s

In this episode, the Adams talk to local tech entrepreneur and WEtech Alliance client, Ben Puzzuoli, co-founder and director of sales at Cayzu Help Desk, about his entrepreneurial journey over 20+ years in the industry.Check out links to some

Episode 6 | Thinking Outside the (Market)Box with Diana Goodwin

Feb 25th, 2022 59m 9s

After a brief 2 year pause due to a global pandemic, the Adams are back in the same room again!In this episode, the Adams talk about bootstrapping and growing a business with seasoned entrepreneur, Diana Goodwin. Diana is the Founder & CEO of

Episode 5 | Marty McFlywheel

Apr 19th, 2020 48m 41s

In part 2 of our 3-part "Death of the Funnel" series, Adam Frye makes the fatal error of referencing DC as a life-long Marvel fan, Adam Castle tries to connect with the youth by referencing the “New New” sales theory? The Adams give a good and

Episode 4 | Defining Your 1st Sales Process

Mar 11th, 2020 56m 19s

In part 1 of a 3-part series on the Death of the Funnel, the Adams give you the tools you need to define your customer and get to product market fit and share a tangible 7-step guide to creating your first sales process.ALSO IN THIS EPISODE: T

Deep Cut | Just the 2 of Us

Mar 4th, 2020 45s

The Adams break into impromptu song that starts out strong but leaves the judges underwhelmed with the finish.Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, ex

Episode 3 | "BIN" There, Done That

Feb 26th, 2020 42m 52s

In the final installment of our 3-part "Roadmap to Scale" series, the Adams talk to WEtech Alliance client Randall Schwartzentruber, Co-Founder & CEO at BinSentry about how his tech startup is disrupting farming world-wide.Music for this epis

Episode 2 | Turning Your Hopes & Dreams into Cold, Hard Cash

Feb 12th, 2020 44m 9s

In part 2 of our 3-part "Roadmap to Scale" series, the Adams focus on the systems of scale to help existing businesses grow.Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.Need help? Let's connect www.

Episode 1 | Mythbusters: Spark Edition

Jan 30th, 2020 38m 54s

In part 1 of a 3 part "Roadmap to Scale" series, the Adams dispel some of the myths about what entrepreneurship is like and share tangible tools to turn the idea in your head into a business.Check out links to some of the tools talked about i

Deep Cut | Bingo Point: Real or Fake?

Dec 10th, 2019 34s

The Adams debate Bingo Point.Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.

Deep Cut | Podcast Notebook on a Shelf

Dec 10th, 2019 50s

With only 2 terabytes of storage, AC has some difficult decisions to make.Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mi

Deep Cut | Baby It's Cold Outside

Dec 10th, 2019 33s

The Adams testing out the mic. This is pretty much the level of quality you can expect from this podcast.Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except

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