Bubble wrap has not just been a packaging method protecting fragile items from breaking but also an addictive to many of us to pop the bubbles. It might be stress reliever for one popping the bubble, but it is indeed adding stress on the environment, because bubble wrap is made from polyethylene that are not biodegradable and takes more than 500 years to decompose in landfill thus having adverse effects on the environment.

Little do we think about this while popping the bubbles.

But thanks to a new startup Woola who are making packaging from leftover sheep wool to reduce plastic waste. Company reports that in Estonia around 90% of waste wool which is around 153 tonnes of wool goes as waste. They use these waste wool and turns them as alternate for bubble wrap which is more environment friendly material.

Kudos to the team of Woola and let us spread the word for more such alternate solutions.