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(High) Digitalization and China: Leading Trends Shaping the Tourism Industry

(High) Digitalization and China: Leading Trends Shaping the Tourism Industry

Released Thursday, 10th December 2015
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(High) Digitalization and China: Leading Trends Shaping the Tourism Industry

(High) Digitalization and China: Leading Trends Shaping the Tourism Industry

(High) Digitalization and China: Leading Trends Shaping the Tourism Industry

(High) Digitalization and China: Leading Trends Shaping the Tourism Industry

Thursday, 10th December 2015
Good episode? Give it some love!
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Get inspired! Subscribe to IESE's YouTube Channel:http://bit.ly/IESEyoutubehttp://www.iese.edu/Key tourism industry confirm its going from strength to strength at present. Its healthy growth and bright prospects are thanks to momentum from China, innovation and the new trends millennial tourists are setting. The main drivers of the industry's growth and change were analyzed at IESE's 4th Tourism Summit.
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