Functional mobile applications are attracting not only users but also big clients for the agencies creating those applications. Case in point is the Going Out Guide developed for the Washington Post by Qorvis Communications. Downloaded over 250,000 times in the first month and 1m total, the app was a run away success and has intrigued other major corporations to also explore going mobile.

Join Jason Siegel, Managing Director at Qorvis and head of the Creative Services Group, and show host Limor Schafman for an in-depth look at what clients are looking for today to mobilize their brands, how to develop apps that attract a market and service its need.