The rise of Gen Z has changed customer expectations—across all age groups. Personalization has long been a buzzword, but how can you really optimize the full experience? And with such a range of approaches to personalization, where do you start? 
In this episode, Tory Brunker, Sr. Director of Product Marketing and Commerce at Adobe, shares her insights into the shifting commerce landscape and what we can learn about the future of customer expectations when it comes to personalization. 
Join us as we discuss:
Adapting your business for change
The rise of different expectations and using data to your advantage
Leading with a growth mindset       


Check out the Adobe Commerce study referenced in this episode.