In the US, B2B payments between companies amount to $17 trillion, with only 50% conducted electronically.

This substantial volume of high-value non-digital transactions presents a vast market for ecommerce professionals.

In this episode, Paul do Forno, Managing Director at Deloitte, shares key insights into the benefits of transitioning to digital commerce tools and discusses the strategies and challenges involved in successfully modernizing B2B commerce.

You’ll also learn:

• The importance of not only facilitating transactions but also enhancing the overall customer experience in B2B commerce
• Why embracing digital commerce tools represents a cultural shift
• How understanding and segmenting personas in B2B form the backbone of success