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How to (re)introduce plant-based meat to China

How to (re)introduce plant-based meat to China

Released Tuesday, 31st December 2019
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How to (re)introduce plant-based meat to China

How to (re)introduce plant-based meat to China

How to (re)introduce plant-based meat to China

How to (re)introduce plant-based meat to China

Tuesday, 31st December 2019
Good episode? Give it some love!
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China is no stranger to vegetarian food. If anything, the Chinese have invented countless vegetarian dishes that imitate meat throughout their centuries-old history of Buddhism.

In this episode, we try Impossible Meat, we try its counterpart in China, we talk to people who sell it and who study the market, and we ask - how should companies introduce, or perhaps reintroduce, meatless meat to China?

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