In this episode of Inside Content, Toby Russell, CEO of 3Vision, is joined by Emmanuelle Guilbart, co-founder of About Premium Content (APC), a Paris-based boutique distributor specialising in the development, production, financing, and international distribution of high-end TV programs.

Emmanuelle has had a seasoned career, beginning at CANAL+ Group in 1990, overseeing the launch of Canal+ Poland, becoming Program Director of the channel and setting up Canal+ International Acquisitions in the group’s Cinema Direction. In 2002, she became Director of Programs and then Director of the multichannel platform CANALSAT. 

After her time at Canal+, she worked as CEO and COO of the TV Business Unit of Lagardere Active, developing brand and channel portfolios and successfully launching French DTT channel Gulli, and as Vice President at France Televisions in charge of Programs, scheduling, acquisitions and commissioning for the 5 national channels. For the past 9 years, she has been co-founder and joint-CEO of About Premium Content and APC Studios.

In the episode, we get a glimpse into APC’s distribution strategy and how they have evolved this over the past decade in line with key distribution trends, including their transition from solely distributing content to becoming involved in the production side of content too.

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