As the FAST landscape matures and moves away from being a Wild West, how are the big players like Samsung TV Plus evolving their content strategy to remain competitive, and what can you focus on to get your content on their platform?

On this episode of Inside Content, Hayley Bull, VP at 3Vision is joined by Pauline Coghlan, European Licensing Lead and Benedikt Frey, Country Lead DACH at Samsung TV Plus.

During the episode, we learn about Samsung’s content strategy including how they’re making content decisions, types of relationships with distributors, their O&O and partnership channels as well as the importance of bringing premium broadcast quality and local content to European FAST markets. We also explore how they optimise channel line-ups and assess performance, both from a platform and content partnership perspective along with discussing the development of FAST in the EU.

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About 3Vision

3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business forsuccess.

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