On this episode of Inside Content, Toby Russell, CEO of 3Vision is joined by Sky’s Group Director of Acquisitions, Katie Keenan to explore the evolution of Sky’s content acquisition strategy, the power of unscripted content and movie windowing trends.

With the LA screenings around the corner, Toby and Katie discuss the impact of global streamers on their acquisition strategy, their challenges with different categories of content, their changing approach to movie windowing, balancing budget with Originals vs. Acquisitions and the evolution of their Free TV strategy.

Following the recording of this episode, Sky picked up 5 wins at the 2024 BAFTA Television and Craft Awards, across their entertainment, factual and acquired programming remit including Rob & Romesh Vs, Lockerbie, Succession, Otto Baxter: Not A F***ing Horror Story and The Last of Us. The Sky Original drama, The Tatootist of Auschwitz, which Katie references as ‘Tattooist’ in the episode, has also been Sky’s biggest Sky Original since 2018.

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3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.

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