The longevity economy is here; if you ignore it, you’re missing something valuable. Having different viewpoints, older and younger, is a strategic advantage for a business. The massive demographic shift that is happening worldwide will affect a wide range of industries. Older adults have outsized influence in the world of business. Older adults offer a wealth of experience, wisdom, and resilience. Couple that with the energy of younger people, and you have an ideal mix. The longevity economy is here to stay, and as a business owner, to ignore it is ignoring an opportunity for growth, even in this economy, actually, in any economy. As an older adult, believe that your age can be an advantage that can help businesses and communities. You are well advised to replace fear with curiosity and learn new technologies to stay on top of the game.

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