Welcome to the Inside Sales Enablement Podcast, Episode 30

This is part 4 of 5 in response to the global COVID-19 pandemic, specifically tailored to sales enablement. As sales enablement leaders, we have a huge role to play in helping sellers navigate these trying times.

If you listened to our first three episodes (episodes 27, 28 & 29) we talked about what is going on in the global market, how companies are likely to respond, and what you can do about it.

In this episode, the guys are fielding your questions. The questions are based on podcast feedback and also the responses we collected with a short questionnaire we sent to Insider Nation. 

Based on a rapid fire format, you’re bound to take away many actionable ideas on what you can do lead from the front. 

Our agenda for this podcast series in response to the global pandemic has five parts:

• Part 1 (Ep27): What is really happening in the market?
• Part 2: (Ep28): How are companies likely going to respond?
• Part 3 (Ep29): What can Sales Enablement leaders do?
• Part 4 (Ep30): What are your peers thinking and doing?
• Part 5 (Ep31): How do we lead our teams, our companies, and our initiatives to help sellers be successful?

Join us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.

EPISODE TRANSCRIPT:

Nick Merinkers 00:02

Welcome to the inside sales enablement podcast. Where has the profession been? Where is it now? And where is it heading? What does it mean to you, your company, other functions, the market? Find out here. Join the founding father of the sales enablement profession Scott Santucci and Trailblazer Brian Lambert as they take you behind the scenes of the birth of an industry, the inside sales enablement podcast starts now.

Scott Santucci 00:34

I'm Scott Santucci.

Brian Lambert 00:36

I'm Brian Lambert and we are the sales enablement insiders. Our podcast is sales enablement. Leaders looking to elevate their function, expand their sphere of influence, and increase the span of control within their companies.

Scott Santucci 00:49

Together, Brian and I've worked on over 100 different kinds of sales enablement initiatives as analysts, consultants, or practitioners. We've learned the hard way what works Perhaps most importantly, what doesn't.

Brian Lambert 01:03

On this episode, we're going to have part four of our COVID response series. In March 2020, we had a panel discussion of a venture capitalist, an academic, a top performing sales professional, and Scott and I. And we talked through the impact of the global virus on the economy, and more importantly, on sales enablement. We talked about the data, comparing this to previous recessions. We talked through some ideas and some approaches you can take within your company and projected what we believe would happen inside of companies. As part of that. Scott and I put out a survey to the insider nation. And many of you responded not only with thoughts around what what's happening in the current economy, but also what you wanted to ask us and what you wanted to hear about, and that's what we're going to talk about today. On this episode, the questions from insider nation regarding the current condition, and the future of sales enablement. Scott, why don't you set us up? provide a story and center us around this this concept?

Scott Santucci 02:14

Yeah. So, we're going back to our, our...