Kenny Watson wanted to fill in a gap in the industry, providing an entertaining podcast for the listeners interviewing, sharing stories and answering questions that many can't find the answers to; getting deep "Inside The Rut" and hearing directly from the athletes, that have lived in the world of motocross, what life was like and what its like now. He wants to share the truth, success, trouble, turmoil, and the humor behind the scenes. He wants to provide the listeners with what they want to hear.