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Insight OutEpisodes
Episodes of Insight Out
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April talks to Jacquie Matthews, Global CEO of Ipsos UU and Rollo McIntyre, Head of Innovation on their new narrative The Power of One Through The Power of Many, that highlights the critical importance of the individual story, how to push its i
In this episode, we explore what it means to be a woman in 2021 and how womanhood is shaped by both a culture of gender and the larger social culture. We discuss implications for empowerment and gender balance for both brands and the workplace,
April interviews Luciana Obniski, our UU Head Curator from Brazil, and discusses the importance of hearing from all voices when doing research, especially those that typically fall outside of the margins. Too often, important voices are overloo
Season 2 of Insight Out set out to explore cultural intelligence and ways that culture influences the things we do and don’t do, things we may not even be aware of and how that cultural understanding can help businesses as they grow and move in
Menaka Gopinath, Head of Communities and Social Intelligence Analytics at Ipsos joins April in a lively exploration of the ever evolving Digital Native culture and the role it is playing in this unpredictable year. Their discussion of key ques
Today we’re exploring the power of video to reveal deep human insights that are so needed to humanize business. Our special guest host, Cristina Craciun, Ipsos UU's LATAM Transformation Leader, talks with Tania Caro, videographer from Ipsos UU
April and Oli discuss the how cultural differences influence our response to Covid 19 and the need to pay attention to the shifts that are happening around us.
No matter where you are around the world, you likely have been seeing the nationwide (and even global) protests against systemic racism in the United States, following the horrific murder of George Floyd on May 25, 2020 by a police officer. In
In this episode, Emma Grand speaks to Karina Sanmartin and Valentina Rodríguez, Curation Practice Leads from Ipsos UU Spain, about how culture intersects and underpins the post-modern world of branding and why this cultural understanding is so
April interviews Colin Strong, the Global Head of Behavioral Science to explore the impact of coronavirus on our personal and professional lives and discusses the dynamic of behavior change in the midst of uncontrolled circumstances and events.
April talks with Monique Centrone, Head of the Ipsos UK Semiotics practice, about how semiotics can help identify the important elements of a brand's vibe and how that can be used for successful connections with the people we serve.
ROI on research is even more important in these agile times and so there is a growing focus on the crucial step of activation. Veronique Verellen, Ipsos UU’s Global Service Lead of Censydiam Qual and Workshops, joins Emma Grand to discuss this
April talks with Jim Legg, Global Head of Operations about the evolving need for microtargeting and the challenges of finding the perfect match who can lead you to the most relevant insights.
Businesses, rightly or wrongly, are under extreme pressure to work at high speeds – and are implementing agile sprints and scrums and doing fast research wherever possible. Businesses also, quite rightly, want to get more involved in insight –
Building relationships is core to human existence, but how does that translate when connecting in an online environment? In this podcast, Chad Nielson, Vice President of Online Communities in the US, joins as a special guest host to interview E
In this episode, Emma Grand interviews Global Service Leader, Insights for Impact, Sue Phillips, as they question whether or not we need to talk to people anymore to reveal insights. We’ll explore how the way we interact and engage has changed
April and Cristina Craciun, Transformation Leader at Ipsos, explore the risks and rewards of having a Brand with Purpose.
Emma interviews Andrew Leary, Global CEO of Ipsos' Social Media Exchange, to explore disruptive innovations and a new approach to identify lead users. #socialdata #innovationClick here to read the paper co-authored by Andrew and Sandro Kaular
April Interviews Radhecka Roy, Global Lead of Strategic Curation with Ipsos UU, as she explores the need for humans in a world of technology, data and information overload. #marketresearch #curation #infobesityClick here to read Radhecka's pa
In the inaugural episode of Insight Out, April Jeffries, Global President of Observation with Ipsos UU, joins Emma Grand for a conversation about a new philosophy to get closer to Real People in Real Life, called Contextual Breathing. #market
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