Allison is the Executive Vice President for global marketing @ Flywire - a Boston-based unicorn specialized in vertical payment software and services. She is a Global marketing leader with expertise in driving high velocity inbound and outbound growth engines, content, customer advocacy, business development & brand. Her success secret: Allison loves building and coaching high performing teams.

Allison will share with us today:

• Why Demand-Generation is THE critical function especially for SaaS companies
• In which situations Demand-Generation will be a dull sword.
• What the major mistakes are that SaaS companies are making when building Demand-Gen
• Which factors will determine the time it takes to build the Demand-Gen Engine resulting in a predictable inflow of leads.
• What else than webinars and digital events can replace physical events in these times?
• Why a better tech stack ALONE won’t save you.
• Why Demand-Gen only works with the right measurement system and the right alignment with sales.

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