When someone tells you to “find your niche,” they mean you should find the very specific activity or position that sets you apart and in which you can find success or fulfillment. ... Much less commonly, niche can be used as a verb meaning to place something in this kind of niche. 5 Steps You Can Use to Find Your NicheIdentify your interests and passions. This may be something you've already done. ... Identify problems you can solve. ... Research your competition. ... Determine the profitability of your niche. ... Test your idea.

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