0:00

Hey , my friend , how do you tackle something

0:02

that's new for the first time , without

0:05

any experience , without getting

0:07

discouraged and without burning out ? Well

0:09

, today I had the pleasure of sitting down with Chris Radiman

0:11

, founder and CEO of ShadyRays , and

0:14

Chris shares his entrepreneurial journey

0:16

and advice that we can apply in

0:18

not only our professional lives , but also

0:20

in our health and fitness journey as

0:22

the CEO of a sunglasses company . We

0:24

also spend some time talking about why

0:27

sunglasses are important , what runners

0:29

should look for in sunglasses and

0:31

how ShadyRays is given back to the community

0:34

. Hope you enjoy .

0:36

Welcome to Inspire to Run Podcast

0:39

. Here you will find inspiration

0:41

, whether you are looking to take control of your health

0:43

and fitness or you are a seasoned runner

0:45

looking for community and some extra

0:47

motivation . You will hear inspiring

0:50

stories from amazing runners , along

0:52

with helpful tips from fitness experts

0:54

. Now here's your host , richard

0:57

Connor .

1:00

Hi everyone , welcome to Inspire to Run Podcast

1:03

. Today we have a very special guest , Chris

1:05

Radiman . Chris is the founder and

1:07

CEO of ShadyRays . Shadyrays

1:10

has become the fastest growing eyewear brand

1:12

in the US , according to the 2020

1:14

Inc 5000 list . He holds

1:16

a BSBA in marketing and finance from

1:18

Xavier University and an MBA

1:20

from Indiana University Southeast

1:22

. Also , Chris was just

1:25

named 2023 winner of

1:27

the Ernst Young Entrepreneur

1:29

of the Year . Welcome to the show , Chris

1:31

.

1:32

Excited to be here . I look forward to talking with you further

1:34

.

1:35

Yeah , of course . Well , you have an incredible

1:37

background . I'm really excited to share

1:39

a lot about why you

1:42

started ShadyRays . Like what was your journey

1:44

? Like ? We're talking about mindset to help

1:46

our listeners , whether they're thinking about running and

1:48

fitness , or even entrepreneurship

1:50

and business . I think you have a lot to offer here . Also

1:54

, talk about your company , what it offers in how

1:56

you support the running community . I

1:58

also noticed that you're doing a lot of good

2:00

things for the broader community and

2:02

you're giving back . There's a lot of great

2:05

things that I'm excited to talk about here .

2:07

Sounds exciting , ready to jump in .

2:08

All right , let's do it . Let's just start

2:10

with your journey , as just roll back

2:13

the clock a little bit and tell us where

2:15

were you in your journey when you decided to

2:17

start ShadyRays .

2:19

ShadyRays was founded , really

2:21

in a side bedroom in 2012

2:24

. At the time , I was in brand

2:26

management , corporate marketing , but

2:28

at a pretty important inflection

2:30

point in terms of consumer media . That

2:32

was the point in which Facebook

2:35

was starting to really take hold . Twitter

2:37

was becoming more mainstream , instagram

2:39

influencers were starting to become

2:41

a thing . I was learning

2:43

the ropes of marketing and marketing

2:46

strategy , but I really

2:48

wanted to get into the weeds and grow and build

2:50

. I was always

2:52

attracted to sunglasses

2:54

as a really cool product that

2:56

I was excited to wear and buy as a style accessory

2:59

, but one

3:01

that I always felt like was overpriced

3:04

. Of course , it's nothing against other brands

3:06

, but I couldn't afford them myself . The Oakleys and the

3:08

Raybands of the world . It

3:11

always stuck with me that you do these amazing things

3:13

outside but

3:15

you're wearing a $300 piece of plastic on your face . I

3:19

decided to build a lifestyle brand around

3:21

outdoor adventure , outdoor activities

3:23

, outdoor sports like running and

3:25

cycling and other sports , and all

3:28

the things that people love to do outside , specifically

3:31

around a sunglasses brand that serves those communities

3:33

. And that's what I did , starting from

3:36

really humble beginnings . In the early

3:38

days , my father shipped all of the

3:40

orders out of his formal living room . Product

3:43

was on a card table product , was sitting

3:45

next to the fireplace on a card table and he

3:47

put them in garbage bags and drove them to the post

3:49

office every day , every day that there were orders

3:51

not every day even had orders , but

3:54

I don't come from experience in the eyewear

3:56

, so it was really learning and talking to customers

3:59

along the way and just iterating

4:01

as we go , and

4:04

that's been the story of Shady

4:06

Ray's . And now , 10 years later

4:08

, more than a decade , it's pretty crazy to think

4:10

we've built up an amazing team

4:12

that's located throughout the country

4:14

representing a

4:16

lot of different lifestyles , and

4:19

we have our fulfillment center where we ship every

4:21

order around the world , right here and right

4:23

outside of Louisville . Kentucky is where I am .

4:26

I love it . I love it . Thank you for sharing that , chris . A

4:29

lot of what you said was around mindset and I wanna

4:31

dig into that a little bit more , just

4:33

hearing your story about where you started

4:36

right , starting small your dad was

4:38

helping you which I've read about you online . I love

4:40

that story about how your family came together to

4:43

form this company and

4:45

I think , when we think about either whether it's fitness , running

4:48

, business we have to be perfect

4:50

on day one Well , I can't be a runner

4:52

necessarily because I'm not a runner today . And

4:55

same thing in business . So I can't be an entrepreneur

4:57

because maybe I don't have the experience

4:59

of an entrepreneurship or in business

5:02

. So I love what you said about kind of

5:04

starting small and then building from there

5:06

. In 10 years later , look where you are .

5:09

It's been an exciting ride , and mindset you're right

5:11

, mindset is a huge part of it , and

5:13

so I'm always thinking about the

5:16

ways that I can set myself

5:18

up to do the most productive work , energizing

5:21

work , and have the right

5:23

sprints against projects and

5:25

balancing that out with the

5:27

right type of fitness , the right type of meditation

5:30

and whatever's gonna keep from burning

5:32

out and keep the ideas

5:34

flowing . And that's a , I would say

5:36

, for me at least , a constant battle , but

5:38

something I'm very cognizant of .

5:41

For sure . And I'm really curious

5:43

about shady rays

5:46

and how you came up with this idea . So

5:48

you mentioned that you like sunglasses and you saw

5:50

a need or you saw a problem that you wanted to solve

5:52

. Did you go through some sort of ideation

5:55

process to say , well , here are all of the things

5:57

that I'm interested in and hot , and then you

5:59

just narrow it down on this or this was just

6:01

an idea . One day You're like you know what , I'm looking to make

6:03

a change in my life and I'm just gonna go

6:06

full speed ahead .

6:08

So I was always very entrepreneurial

6:10

, and so I was the person that

6:12

was always sharing a new idea with friends

6:14

and family . That could be anything

6:16

under the sun , right , and

6:19

a lot of bad ideas , maybe some good ideas

6:21

, some ideas that ended up happening that I wasn't part of

6:23

, and so when I came

6:25

up with shady rays , I did have that context

6:27

in my head of here are some other options

6:30

, but I

6:32

didn't really start to execute

6:34

something until shady rays . I mean , shady rays was

6:36

the first thing that I was like said okay , I

6:38

have a brand , get the

6:41

trademark , get the website , set up social

6:43

media accounts and let's go and let's figure it out

6:45

. But I definitely

6:47

was thinking about ideas in lots of different areas

6:49

, which gives you context to say like , how

6:51

big could this thing get , how much opportunity

6:54

does this have ? How much competition is this area ? It's

6:56

kind of like when you're looking for a house and

6:59

you see the one right away , you don't know

7:01

if it's really the one , but as you see a lot

7:03

of options that are not

7:06

, then you start to recognize

7:08

when you have a winner . Although I

7:12

never assumed it was gonna be big , I never

7:14

assumed anything , it was just this

7:16

is a great platform to start

7:18

and learn and build from , and that was my

7:20

mindset .

7:22

Love it , love it . And did you have

7:24

to overcome any kind of barriers to get started

7:27

? Or , like you said , you had an entrepreneurial

7:29

mindset , you were ready to go . Or like

7:31

, did you think am I gonna be successful

7:33

at this or am I gonna fail at this ? Or any

7:36

fears or worries that prevented you from getting

7:38

started that you had to overcome ?

7:42

Yeah , I think there were a lot

7:44

of fears or insecurities

7:46

in terms

7:48

of did I have what it takes to

7:51

put something in a market that was relevant in iWare

7:53

that I didn't have experience in ? I

7:57

think the way I got through that was

7:59

just taking steps forward and putting

8:02

things in market and then just trying to rapidly

8:04

learn as much as possible . I certainly had a lot of roadblocks

8:07

. I had not had experience with supply chains , working

8:09

with overseas manufacturers , and

8:12

I'll tell you a story . We

8:15

brought in one of the very early

8:17

shipments of products right to my parents house

8:20

a couple containers and

8:23

what is the biggest

8:25

problem you can have with sunglasses

8:27

and a product that are supposed to let you see

8:29

great and shape and protect your

8:31

eyes Warped lenses . So

8:34

all of these products look great . We had a warped lens as you

8:36

couldn't even see , and

8:38

meanwhile we drained the bank account to buy that product

8:40

, and so there's

8:42

a lot of landmines in the early days , but

8:46

those were things that you just kind of are able

8:48

to develop the processes against . Especially

8:51

in that case , the manufacturer

8:54

was able to reproduce that product , thankfully

8:56

, because I didn't really have a lot of recourse

8:58

and we got back on track . We were

9:00

able to sell enough to just keep

9:03

moving and have the cash flow to keep going . But

9:06

there certainly is a long

9:08

road . When you do a little

9:10

bit of Google research and you go out there and you find manufacturers

9:13

, you learn about importing and

9:15

how to do that effectively and pass customs

9:17

and have labeling requirements , and so I

9:20

look at it as number

9:23

one . You can't think about an end goal or

9:25

a timetable or a dollar revenue

9:27

goal . You're going to get to Like I never thought about a

9:29

revenue goal . All I thought about was

9:31

just tackle the next thing and

9:33

just put it on market . The curiosity of wanting

9:36

to put more things in market and see

9:38

what happened , like that , was what

9:40

kept me going , and I don't think I would have kept

9:42

going if there was some sort of financial

9:45

target that was in the near term because

9:47

, as I said before , I

9:49

didn't pay myself for five years . I mean , it was a lot

9:52

of just investing and

9:54

back . But what

9:56

I learned along the way were

9:59

the things that people were looking for and what they wanted and

10:01

the colors that they wanted and the shapes they wanted and

10:03

they want these features . They want a sport wrap , and what

10:06

did they do for ? Running

10:08

is very big for us . Fishing is very big for us , right ? All

10:10

these things you learn in this hyper

10:13

real time social media environment and

10:16

that we use that

10:19

. We use that just to kind of build the plane as

10:21

it's in air .

10:24

For sure , and you know that's really interesting

10:26

. First off , there's a lot of crossover again between

10:28

business and fitness and a lot

10:30

of what you're saying , and I'm just wondering

10:32

. So , being in corporate for many

10:35

years myself , it's interesting that you said

10:37

you didn't really have a revenue goal , because that's like the exact

10:39

opposite of how it would be in corporate . Right

10:41

, you always have a revenue goal , you always

10:43

have financial targets , and

10:47

so it's kind of interesting that you're able to

10:49

overcome some of those early

10:51

challenges where if you did have those

10:53

targets set and you didn't meet them , then

10:55

you would have been discouraged and decided

10:58

, hey , this is not for me or this isn't working . So

11:00

that's really interesting how you kind of approached that

11:02

and it led to your success .

11:04

Well , we took a different approach than some

11:06

brands , especially the brands that are most

11:08

often the new . So what we did not do

11:10

is go raise venture funding

11:12

, have a lot of money in the bank , drive

11:15

to scale , have additional series of funding

11:18

fundraising and maybe

11:20

not be profitable initially but be

11:22

able to build out the team early and

11:24

again . That's a great approach for a lot of brands

11:26

. It's just not the direction I went . So it was

11:28

. For us it was bootstrapping , figuring

11:31

out along the way . We

11:33

weren't accountable and still we have no

11:36

outside investors to any

11:39

external metric or a 30-day

11:41

P&L and these kind of things . And now we're

11:43

sophisticated and we have

11:45

those targets and we plan

11:47

accordingly and we have a finance team and see if we're right

11:49

back into it . But

11:51

in the early days you don't have

11:54

enough . I don't think you really have enough of

11:57

a base to set those things

11:59

up with any sort of reliability

12:01

. And so they say the scene

12:03

of the accident from a business plan

12:06

is when you put it in execution

12:08

, because it's hard to determine

12:10

in a boardroom what's going to happen in the real world . So

12:13

that's why we always think about go

12:15

to market plans , do innovation as

12:18

minimum , viable products

12:20

and things we can put out in the market and the market will

12:22

tell us what works . And

12:24

if we can react quickly and know how to execute , then

12:26

we'll build from there .

12:29

All right , all right . So you talked

12:31

about the communities that you

12:33

serve or the customers that you serve . You talked about

12:35

running . So it's a running podcast , so let's

12:37

talk about that a little bit . So I was mentioning

12:40

to you before this conversation that . So

12:43

just a little bit about me . So I've been a runner for many years

12:45

. I ran in high school but took a number of years off

12:47

, got back into it just a few years ago

12:49

, mostly through obstacle course racing

12:52

, but also through road races , and

12:54

a good friend of mine calls it my midlife crisis

12:56

. But through COVID I

12:58

started to run outdoors . A lot more Gyms

13:01

were closed and when they opened I didn't feel comfortable

13:03

going . So I'm running outdoors in

13:05

the summer , in the winter , it just didn't matter

13:07

. I was out there and I was just saying to you I've

13:09

been wearing sunglasses in a long time . I'm like , wait a minute

13:11

, I should be wearing sunglasses just in

13:14

general , but especially for running . So

13:16

just tell us a little bit about that . You talked

13:18

about serving the running community

13:20

Maybe not unique

13:22

, but what's specific

13:24

, I would say , for the community in terms of your

13:26

offering and how we should think about this .

13:29

Yeah , I'm excited to talk about this . We have a lot

13:31

of runners in our brand

13:33

community , and so there are

13:35

a few things that we found are very important

13:38

, and that goes for our team as well . Number

13:41

one it's important to

13:43

have the variety of frame

13:45

shapes that people look for . So you have a lot

13:48

of runners that look for a lightweight

13:50

, tight grip , more aerodynamic

13:53

wrap frame . So

13:55

for us , we have one called a Velocity , and

13:58

it's a smaller to medium fit . It's really

14:00

great for a more functional lens

14:03

for runners and it gives you

14:05

peripheral vision that's very , very

14:07

tight on your eyes , so

14:09

that's great . More of what we would call

14:12

a crossover frame for us is

14:14

a little bit more lifestyle in

14:17

terms of its look , but has

14:19

the functionality that you would need to running . So for us , it's

14:21

called our cascade frame . It's

14:24

a great unisex frame , but

14:27

it has a lifestyle look with a lot of non-slip

14:29

features . So

14:31

you have the rubber nose grips and

14:35

the build . That's just met

14:37

for a lot of different terrain , running into

14:39

different areas and different speeds . Our

14:41

difference really , now

14:43

that's how we kind of build wide variety for runners , but

14:46

our differences especially

14:49

when you think about under $100 space , is

14:52

in lens quality and lens performance

14:54

. So we are all about building high

14:56

quality lenses , polarization

14:59

, color enhancement to give people

15:01

a really hyper effective

15:05

view from optical clarity , color

15:07

enhancement and blocking glare

15:09

as we're running . So that's really our difference

15:12

, and so for us , we're just

15:14

about to launch actually we're a couple

15:16

of weeks away from launching our color

15:18

rush version of our lenses and we'll have that in our cascade

15:20

and that is our best

15:23

quality color enhancement and very

15:25

specifically it pops especially

15:27

reds and orange colors and

15:30

yellows and pinks . So if

15:32

you're running , you're going to see any

15:35

kind of signage , you're going to see brake

15:38

lights or lights on bikes , you're going to see it different

15:42

signs of the road that are more red in nature in

15:45

a hyper fluorescent type of way . We

15:49

also just think that our lenses allow

15:51

people to see the world in a beautiful way , so just

15:54

enjoying the view and the performance

15:57

of the optical clarity that is truly

15:59

probably the the number one reason people come to us

16:01

for running is because we're giving people the optical clarity

16:03

of a high performance

16:05

product that's much more expensive in

16:08

a variety of frames . Sport wrap to lifestyle

16:13

that people are looking for .

16:15

I love that . I love that , and that's probably

16:17

been a deterrent for me , because there's certain

16:19

types of products

16:21

that I've seen on the market not yours that

16:24

don't really appeal to me . So I like the fact that

16:26

you have that variety , that

16:28

, for someone like me that may not want

16:31

something like that , I have some other options

16:33

to choose from , with also the benefit

16:35

of having , you know , really good visibility

16:37

and good clarity through the sunglasses .

16:40

Yeah , I mean there's a you know , listen , there's a

16:43

lot of different things that and

16:45

that that people need

16:47

when they're running in different conditions

16:49

. You know it's hot , you have lenses

16:52

that can fog , so that's a consideration in our

16:54

design , like I said , the lightweight

16:56

, the tight grip and the strong performance

16:58

of the lenses . I mean there's a lot that

17:01

gets wrapped up into it , but

17:03

it's something that that that we

17:05

do and focus on , because you

17:07

know , the other thing if for us is we do lost or broken

17:10

, so people lose it , they drop it , they

17:12

break them , we replace them and that's kind

17:14

of our reason for being , and so for

17:16

us , pack the quality

17:18

in , but if you lose them or break them , we we hook it up . And

17:20

and of course , we got a lot of fun

17:22

stories of people that have been out

17:24

running and Including trail running

17:27

and and had some funny stories there .

17:29

Well , I can only imagine . I have some funny stories

17:31

that don't even involve sunglasses , so I can't even imagine

17:34

what that's like . And

17:36

you know , funny story , just not even

17:38

running related . Just a long time ago

17:40

, probably the last time I Were sunglasses

17:42

outdoors , I was out golfing and

17:45

I had my glasses and you know , I , for

17:47

whatever reason , I decided I needed to take them

17:49

off and leave them on the the seat of the golf cart

17:51

. Well , you can only imagine what happened

17:53

next . So that's probably part of the reason

17:56

why I haven't worn a glasses instead

17:58

. But it's something that I definitely have to check

18:00

, you know , check back into . And this is great information

18:02

for our community , because we're here to

18:05

not only help inspire and motivate

18:07

Folks to run , but also

18:09

give them the tools to be successful

18:11

Right and help them along that journey . So

18:13

we have a variety of topics on the show and

18:16

it's just so cool we haven't had this topic on

18:18

, but just to kind of raise a level of awareness

18:20

. Number one you need to wear

18:22

sunglasses when you're out doing

18:24

your runs . And then here is a really great

18:26

solution for our community .

18:27

Yeah , and and and really you

18:30

know I just enjoy Talking about our product

18:32

and connecting with you and your community . So I'm

18:34

not here to sell product but it . I

18:37

think people do underestimate generally the

18:39

need for UV protection when they're out in direct

18:41

sun and Running , especially

18:43

for long distances . So from a

18:45

coverage perspective and , of course , the UV protection

18:48

perspective , really important

18:50

. So , whether you are a shady razor or something else important

18:53

to consider and I'm the , and I

18:55

always tell people like that sometimes you have to be really careful on the lower

18:58

price Items that you might get

19:00

it . You know , the not more non-branded commodity stuff

19:02

. Not everything has the UV protection you're looking for

19:04

. So you're thinking about your running gear . A

19:08

reputable brand that has UV protection is important

19:10

, but but always like to emphasize that point too

19:12

.

19:13

That's a really great point . So are there different levels

19:15

of UV protection , just like your

19:18

sunscreen , like different SPF , or is

19:20

it just you have it or you don't have it ?

19:22

It's generally it's you have it or you don't have it . So you're looking

19:24

for UVA UV protection , 100% UV

19:26

protection , sometimes called UV 400

19:28

, and and any

19:30

sunglasses that say

19:33

UV protection is usually going to be UV 400 slash

19:35

, 100% UV protection . But

19:37

Very important to get that

19:39

because you can put the tint on On on

19:41

glasses and you would look as though

19:43

it's blocking the rays . But not every pair

19:45

does , but you know the most reputable

19:48

brands do . It's kind of like this , the

19:50

lower-priced commodity stuff that you can kind of run to problem

19:53

with , but I think that's .

19:55

That's important .

19:56

Obviously there's a large price range

19:58

and gap and kind of different options out there and

20:00

there's other great brands too . But , like

20:02

I said , I think what we're trying to do is just give people

20:05

Package is much , quality

20:07

in the lenses is particular and frame from

20:10

durability , but but the whole package

20:12

and we got to keep it under a hundred bucks because that that's

20:14

our MO is like a great person I'm glad to , should

20:16

be under a hundred bucks . That's what we believe , and

20:19

so that's been our focus .

20:22

Love it . Love it , Chris . This

20:24

is awesome . I love you know the information that you're

20:26

sharing with us . This is very informational and

20:29

you know , I know , that you and your company

20:31

gives back to the community . So you

20:33

know , let's talk a little bit about that .

20:35

You know the work that you're doing , why

20:37

you're doing it and , yeah , so

20:39

being a brand that that works

20:42

for purpose and do good in the world has been very

20:44

important to us from the onset . A

20:46

couple big milestones we've reached we've donated 25

20:49

million meals to Feeding America . That's

20:51

fight hunger . In the US , we've picked

20:53

up more than four million bottles and throughout the oceans

20:55

worldwide through a partnership that

20:58

we have shared all organizations there . But

21:01

our most recent Endeavor

21:04

is our series impact program . So

21:06

we have a selection of

21:08

charities that we work very closely

21:10

with directly and

21:12

it really is about helping people through

21:16

their life's most challenging moments . And

21:19

one of those organizations is called the rock

21:21

solid foundation incredible organization

21:23

. They are Serving children

21:25

that have been diagnosed with pediatric cancer and

21:28

our pediatric oncology patients . They're going play

21:30

sets for children . We've done one as

21:32

a team . They were giving ready

21:34

bags to families once when

21:37

a child is diagnosed from the hospital . We

21:40

have a partnership with the organization out of Colorado

21:42

called first a sense . They do it outdoor

21:44

adventure trips for people that that have cancer

21:46

or MS or other other other Illnesses

21:49

similar to that , and our

21:51

team is going on those trips , spending time

21:54

volunteering . But it's

21:56

about giving people incredible

21:59

moments where they can

22:01

Not

22:03

think about , not think about their diagnosis

22:05

for a moment . That's what the founder of rock solid says . When

22:08

they give a play set to a child , at

22:10

least for that moment , well , they're not thinking about

22:12

, they're not thinking about cancer . That's this direct quote . So

22:14

it's it's very inspirational , but

22:17

for us it's just about

22:19

being able to be able to do good through

22:21

our work and then , as we scale

22:24

, then we can scale the good that we can do , and and

22:26

so that's been pretty powerful . We work with the foundation

22:28

. We have a program of them coming up , I , as

22:32

well as various other organizations

22:35

, best Day Foundation

22:37

in San Diego with autism , and so there's

22:39

a variety of things that we try to do , but at the end of the

22:41

day , we're just trying to be an authentic brand

22:43

that cares about doing good , and we want

22:45

that to be integrated into all the

22:47

, all everything that we do Love

22:50

it , love it .

22:51

Well , thank you for everything that you do and

22:53

you know again congratulations on all

22:55

the success that you have in your business

22:58

and how you're serving not only the running community but

23:00

the broader community by giving back

23:02

. So , chris , what's

23:04

next for you and what's next for Shady Race

23:06

?

23:08

Oh man . Well , we're right here , getting through

23:10

summer , that's our big peak time . So

23:13

all of these conversations about what's next

23:15

, that's what we're getting into here soon , talking about

23:17

next year . But we're just trying to

23:19

continue to innovate , push our quality

23:21

forward , come out with exciting new products

23:24

, really

23:26

set the pace where we can with

23:29

new innovation . All

23:32

the programs and team goes along with it . We're

23:34

continuing to build our team across the country , which

23:37

has been really exciting to bring people into our mission

23:39

and how we're looking to grow , and

23:42

it's just been exciting ride . So we're just we're

23:44

continuing on that path . But

23:46

we want to be the most loved

23:48

sunglasses brand the price sunglasses brand in

23:50

the US . We want to be one of the leading brands , not

23:52

the leading brand , but

23:54

the only way we do that is if we can serve customers

23:57

and serve a community and stay super

23:59

tight in conversations with these different

24:01

communities and people that we serve , and

24:03

so that's what we're trying to do every day . So we're

24:05

just showing up every day trying to put

24:08

something better out in the world than we did yesterday

24:11

, and if we do that , we'll have some wins

24:13

and we'll have some losses , but hopefully

24:15

, on the whole , we'll be moving forward to do

24:17

some amazing things .

24:19

Awesome , awesome . So , chris , as we

24:21

wind down here , what is the one

24:23

thing you would say to our community to

24:25

inspire them to run with

24:28

sunglasses ?

24:30

I love that question . I think the

24:33

number one thing I would say to inspire the

24:36

community to run with sunglasses is

24:40

it really just give it a try and see how

24:42

you feel . At the end of the day , it's gonna be unique to

24:44

each individual person , whether

24:47

they want to wear them , whether it feels natural

24:49

, whether it's gonna work . I know everybody

24:52

has their unique rituals and running is

24:54

such an important sacred moment and activity

24:57

for so many people . But

24:59

I would encourage them to try

25:02

a polarized

25:04

, color enhanced lens , like our Colorush

25:06

or any others that they're

25:09

excited to buy in the market and

25:12

just see how it feels , because I think

25:14

there's a lot of great options out there to give you the protection

25:17

that you need . And I would argue I'm

25:19

a little bit biased , but you're gonna see the world

25:21

and you're gonna have your view of your run . It's

25:23

gonna look a little better , it's gonna be easier on your

25:25

eyes and you're gonna look

25:27

good doing it . So it's worth a shot

25:29

. And if you take a shot at ours , if you don't like them

25:31

, well , we'll pay to ship them back . So it's really no

25:34

risk if you're someone that doesn't wear them normally

25:36

, but of course , we

25:38

think it's a piece of the puzzle . Like you have your

25:41

shoes , like you have your running gear . We

25:43

think sunglasses is another important

25:45

piece there .

25:46

Absolutely . Thank you so much , chris . I really

25:48

appreciate you being so generous with your time speaking

25:51

with me about the work that you

25:53

do and how you're supporting our community . So

25:55

how can our listeners find

25:57

you and follow you online ?

25:59

So our full collection is on ShadyRayscom . Everybody

26:02

can check that out . We are on

26:04

all the major social media

26:06

channels Instagram , instagram at ShadyRays

26:08

, twitter at ShadyRays and

26:11

you know first new customers get 20%

26:13

off . It's a great place to follow everything you have going on

26:15

. You know our email list . We send

26:18

out new launches all the time and different information , so

26:20

we'd be excited to have your

26:22

community check us out .

26:24

All right . Well , I'll put this information in the show

26:26

notes to make it easy for our listeners

26:28

to find you and follow you . So with that

26:30

, thanks again , chris , for coming on the show and

26:32

have a great day .

26:34

Thanks for having me , that's

26:36

it for this episode of Inspire to Run

26:39

Podcast . We hope you are inspired

26:41

to take control of your health and fitness and

26:43

take it to the next level . Be sure to

26:45

click the subscribe button to join our community

26:47

and also please rate and review . Thanks

26:50

for listening .